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Real men eat beans!


Times are changing - men in the UK are increasingly likely to be found in the kitchen looking for new tastes and food combinations. Gone are the days of meat and two veg every day as men look for more exciting tastes and wholesome alternatives to meat.

That’s where Easy Bean comes in. Our one-pot ready meals are wholesome, delicious and wonderfully authentic. Packed full of pulses and chunky veg, each 320g pot provides 2 to 3 of your five-a-day. They are naturally low in fat and salt and high in fibre.

Christina Baskerville, our MD points out: “Easy Bean meals are quick and simple and yet they help you to eat well and are very filling. Packed full of goodness and as a slow release source of carbohydrate they certainly offer man-sized portions. They taste delicious on their own or combine them with rice, a baked potato or some crusty bread.

Christina offers these five - tongue-in-cheek - manly reasons to eat beans and pulses.

1. More protein than other non-meat ingredients.

2. High in fibre, soluble and insoluble. Soluble fibre helps to lower cholesterol. Insoluble fibre improves digestive health.

3. Full of complex carbohydrates with a low Gi index. This means they take longer to digest, leaving you feeling fuller for longer.

4. Low in fat.

5. A good source of energy-boosting iron.

Easy Bean’s one-pot meals are based on authentic recipes from around the world. Cooked in small batches in the Easy Bean kitchen (without the use of starch thickeners) they taste as good as homemade.

Men -  time for a spot of hunter-gatherer behaviour down the supermarket!